Little Things Matter Sending A Card Counts

Developing the Next Generation of Rainmakers Little Things Matter: Sending a Card Counts Have you thought about how much little things matter?   It’s easy to get so focused on practicing law, doing good work, and accumulating billable hours. You clearly need to get those “big things” done.   However, there are plenty of examples of how important little things can be. With the holidays approaching, this is a good time for you to think about the importance of little things. Each Friday for a few weeks, I’m going to post stories of attorneys doing little things that matter to their clients. Of course I will change the names to protect the innocent and edit the stories to preserve confidentiality, but the essence of the stories will remain intact. I hope these blogs will help give you ideas on what you can do for your clients. And if you have a story to share, please forward it to me, it may help someone else. Little Things Matter An attorney I coached did a little thing that his client appreciated. It didn’t take much time, but it was appreciated. The young lawyer sent his client a card upon learning about the arrival of a new grandson. The client responded by sending this email: Thank you for taking the time to send the card regarding my family’s new addition.   I have shared it with the family and it was sincerely appreciated by all. I believe that client will remember his lawyer’s thoughtfulness for some time. What client just came to your mind when you read this little thing?   You may want to take a few minutes to send that client something that will matter. Do you have a little thing that mattered story to share? Please send it to me. I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.